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The British National Bibliography

British National Bibliography

The British National Bibliography contains all the new books published in the UK and Ireland. It is published weekly and annually in print and monthly on CD-ROM. It also includes the first issue of new journals. Most libraries will have access to it.

The most useful section is the Classified Subject Catalogue. Using this you can find the books published in your field of study. In this section, the entries are arranged according to the Dewey Decimal System of subject classification:

The Dewey Decimal system classifies books as follows:

000-099 General works (including libraries, journalism, general encyclopedias, etc.)

100-199 Philosophy and Related Disciplines

200-299 Religion

300-399 Social Sciences

400-499 Language

500-599 Natural Science and Mathematics

600-699 Technology (Applied Science)

700-799 Arts

800-899 Literature

900-999 General Geography and History

More Details

Example

The following information is given for each book:

 

Mack, Joanna London at war: the making of modern London, 1939-1945 / Joanna Mack and Steve Humphries.- London : Sidgwick & Jackson, 1985.-176p : ill, 1 map, ports; 26 cm.

Bibliography : p173-174.- Includes index

ISBN 0-283-99232-8 (cased) : ?13.95

ISBN 0-283-99233-6 (pbk) : ?9.95

B86-00475

 

The abbreviations used are:

v

volumes.

p

pages. The preliminary pages, if they are separately numbered, are shown separately. For example, vii, 222p. means seven preliminary pages are numbered with roman numerals and two hundred and twenty-two pages of text.

plates

pages generally containing illustrative matter, frequently numbered and sometimes on different paper.

ill

illustrations in the text or on plates.

col.ill.

coloured illustrations.

facsims

facsimile reproductions.

geneal.table

genealogical table.

port

portrait.

cm

centimetres-used to give the height of a book.

pbk

paperback book.

ISBN

International Standard Book Number

prices

prices current at the time of appearance

Therefore, the example above means

The main entry heading for this book is the first named author, Mack, Joanna. The title is: London at war: the making of modern London, 1939-1945, and is written by Joanna Mack and Steve Humphries. It was published in London by Sidgwick and Jackson in 1985. There are 176 pages with illustrations, a map and portraits, and the volume is approximately 26 cm in height. The book includes a bibliography on pages 173-174 and an index. There are two International Standard Book Numbers (ISBN) for this book: the first one, 0-283-99232-8, is for the hardback (cased) edition, which was priced at ?13.95 at the time of publication; the second, 0-283-99233-6, is for the paperback edition, which was priced at ?9.95 at the time of publication. The catalogue record bears a BNB number of B86-00475.

The most useful section is the Classified Subject Catalogue. Using this you can find the books published in your field of study. In this section, the entries are arranged according to the Dewey Decimal System of subject classification. Look at the following extract from Volume 1, 1987 for 658.8 - Marketing.


658.8 - MARKETING

658.8 - Business firms. Marketing

Mathur, Shiv Sahai. How firms compete: a new classification of generic strategies / by Shiv Sahai Mathur. - [London] (Frobisher Crescent, Barbican, EC2Y 8HB): City University Business School, 1986. - 47p : ill; 30cm. - (Working paper series, ISSN 0140-1041; no.81)

Bibliography : p46-47

No price (pbk)

B87-55442

658.8 - Great Britain. Marketing by small firms - Manuals

Patten, Dave. Successful marketing for the small business / Dave Patten. - London: Kogan Page, 1985. - 252p : ill, facsims; 23cm

ISBN 0-85038-941-0 (cased) : ?11.95

ISBN 0-85038-942-9 (pbk) : ?6.95

B84-41744

 

 

658.8 - Industrial marketing

Chisnall, Peter M.. Strategic industrial marketing / Peter M. Chisnall. - Englewood Cliffs; London: Prentice Hall International, c1985. - xiv, 352p : ill

Includes index

ISBN 0-13-851395-3 (pbk) : ?13.95

B85-09910

Industrial marketing & purchasing. - Vol. l, no. l (1986)-. - Bradford: MCB University Press, 1986-. - v : ill; 25cm

Three issues yearly

ISSN 0268-3911 = Industrial marketing & purchasing No price

Also classified at 658.7'2

B87-15761

Industrial marketing digest. - [1976]-. - Dorking (The Old Rectory, Ranmore Common, Dorking, Surrey, RH5 6SP) : Industrial Marketing Digest, [1976]-. - v.: ill, ports; 18cm

Quarterly. - Description based on: Vol. 9, no.3 (third quarter, 1984)

?32.00 per year

B87-46526

Anderson, Patricia M.. Marketing communications / Patricia M. Anderson, Leonard G. Rubin. - Englewood Cliffs, N.J.; London: Prentice-Hall, c1986. - xiii, 450p : ill, maps, facsims, forms; 24cm

Includes index

ISBN 0-13-557091-3 : ?33.15

Also classified at 659

B87-37286

Baker, Michael J.. Marketing: an introductory text / Michael J. Baker. - 4th ed. - Basingstoke Macmillan, 1985. - [488]p; 24cm

Previous ed.: 1979

ISBN 0-333-39099-7 (cased) : ?25.00 : CIP confirmed

ISBN 0-333-39100-4 (pbk) : ?8.95

B85-24673

Davidson, J. H.. Offensive marketing: or, How to make your competitors followers / Hugh Davidson. - 2nd ed. - Harmondsworth: Penguin, 1987. - 415p : ill; 20 - (The Penguin business library)

Previous ed.: i.e., rev. and updated ed.. 1975. -

Bibliography : p395-396. - Includes index

ISBN 0-14-009117-3 (pbk) : ?4.95

B87-42903

Davidson, J. H.. Offensive marketing: or how to make your competitors followers / Hugh Davidson. - 2nd ed. - Aldershot: Gower, 1987. - 415p : ill; 24cm Previous ed.: i.e., rev. and updated ed., Harmondsworth: Penguin, 1975. - Bibliography: p395-396. - Includes index

ISBN 0-566-02653-8 : ?22.50

B87-04749

Foster, Douglas. Mastering marketing / Douglas Foster. - 2nd ed. - London: Macmillan Education, 1984 (1986 [printing]). - xiii, 326p : ill; 22cm. - (Macmillan master series)

Previous ed.: 1982. - Bibliography : p315. - Includes index

ISBN 0-333-37195-x (pbk) : ?3.95

B84-14344

Frain, John. The principles and practice of marketing / John Frain. - London: Pitman, 1986. - [256]p : ill; 23cm

Includes bibliography and index

ISBN 0-273-02583-x (pbk) : ?7.95 : CIP confirmed

B86-09915

Kotler, Philip. Marketing: an introduction / Philip Kotler, Gary Armstrong. - London: Prentice-Hall International, c1987. - xxi, 595p

col.ill, Icol.map, col.ports; 26cm Includes index

ISBN 0-13-557612-1 (pbk) : ?16.95

B87-44300

Levitt, Theodore. The marketing imagination / Theodore Levitt. - New, expanded ed. - New York: Free Press; London: Collier Macmillan, c1986. - xxv, 238p : ill; 24cm

Previous ed.: 1983. - Includes index ISBN 0-02-919180-7 (cased) : No price

ISBN 0-02-919090-8 (pbk) : ?8.95

B87-31171

Marketing Education Group. Conference (15th: 1982 University of Lancaster). Marketing: bridging the gap between theory and practice: proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982 / edited by Michael J. Thomas. - [Lancaster] : [Department of Marketing, University of Lancaster for Marketing Education Group], [1982]. - 602p : ill; 21cm

ISBN 0-901699-91-8 (pbk) : No price

B87-50949

Marketing Education Group. Conference (16th: 1983 Cranlield School of Management). Proceedings of Marketing Education Group: 16th Annual Conference back to basics, the 4 Ps revisited: Cranfield School of Management July 1983 / eds., Martin Christopher, Malcolm McDonald, Angela Rushton. - [Cranfield] [Cranfield Press], [1985?]. - 766p : ill; 21cm

ISBN 0-902937-86-3 (pbk) : No price

B87-38334

Marketing in action. - [Milton Keynes] : [Open University], [1985]. - 3v; 32cm. - (P677)

Title from binder. - At head of title : The Open University Open Business School; Cranfield School of Management. - Contents : 11 booklets, various leaflets and sheets, 1 video cassette, 8 sound cassettes

No price

B87-17323

Marketing management and administrative action. - 5th ed. / [edited by] Steuart Henderson Britt... [et al.]. - New York; London : McGraw-Hill, c1983. - xii, 468p ill; 24cm. - (McGraw-Hill series in marketing)

Previous ed.: 1978. - Includes bibliographies

ISBN 0-07-006949-2 (pbk) : No price

B87-34948

Marketing management technology as a social process / edited by George Fisk. - New York; London Praeger, 1986. - xvi, 307p : ill; 25cm

Includes bibliographies and index

ISBN 0-275-92177-8 : ?37.85

B86-30235

Parsons, W. J.. Improving marketing performance / W.J. Parsons. - Aldershot: Gower, c1987. - [180]p; 22cm

ISBN 0-566-02595-7 : ?19.50 : CIP confirmed

B86-17804

Pilditch, James. Winning : how "winning" companies create the products we all want to buy / James Pilditch. - London: Harper & Row, 1987. - xii, 273p ill, ports; 24cm

Bibliography : p261-263. - Includes index

ISBN 0-06-318391-9 : ?12.95

B87-06280

 

 

Rapp, Stan. Maxi marketing: the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. - New York; London McGraw-Hill, 0987. - x, 278p : ill; 24cm

Includes index

ISBN 0-07-051191-8 : ?17.95

Also classified at 659.1

B87-43218

Stanton, William J.. Fundamentals of marketing. - 8th ed. / William J. Stanton, Charles Futrell. - New York; London: McGraw-Hill, 0987. - xx, 666p : ill (some col.), facsims; 25cm. - (McGraw-Hill series in marketing)

Previous ed.: 1984. - Includes index

ISBN 0-07-060943-8 : ?29.95

B87-30481

Walker, Hugh. Marketing / Hugh Walker and Joan Richardson. - London: Pan, 1986. - 168p : ill; 18cm. - (Pan management guides)

Includes index

ISBN 0-330-29523-3 (pbk) : ?2.95

B87-35143

Weinrauch, J. Donald. The marketing problem solver / J. Donald Weinrauch. - New York; Chichester: Wiley, c1987. - xvi, 319p; 24cm. - (Wiley series on business strategy)

Bibliography : p311-312. - Includes index

ISBN 0-471-81309-5 : ?24.25

B87-50906

Zikmund, William G.. Marketing / William Zikmund, Michael D'Amico. - 2nd ed. - New York; Chichester : Wiley, c1986. - xvi, 764p : ill(some col.), 2 col.maps; 27cm

Previous ed.: 1984. - Includes index

ISBN 0-471-82198-5 : ?33.70

B87-18885

658.8 - Marketing. Agreements. Negotiation

McCall, J. B.. Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington. - Chichester: Wiley, 1986, c1984. - x, 274p : ill; 23cm

Originally published : 1984. - Bibliography : p261-265. - Includes index

ISBN 0-471-91161-5 (pbk) : ?11.95

B87-17693

658.8 - Marketing by non-profit making organisations

Kotler, Philip. Strategic marketing for nonprofit organizations. - 3rd ed. / Philip Kotler, Alan R. Andreasen. - Englewood Cliffs; London Prentice-Hall, c1987. - xvi, 670p; 24cm. - (The Prentice-Hall series in marketing)

Previous ed.: published as Marketing for nonproject organizations. 1982. - Includes index

ISBN 0-13-851205-1 : ?42.10

B88-04807

658.8 - Marketing by small firms - Manuals

Lindberg, Roy A.. The marketing book for growing companies that want to excel / Roy A. Lindberg and Theodore Cohn. - New York; Wokingham: Van Nostrand Reinhold, c1986. - 226p : ill; 24cm Includes index

ISBN 0-442-21838-9 : ?35.75

B87-30525

658.8 - Marketing. Communication

Turner, Stuart. Thorsons guide to making business presentations: practical advice on preparation and delivery / Stuart Turner. - Wellingborough Thorsons, 1986. - 96p; 22cm

Includes index

ISBN 0-7225-1228-7 (pbk) : ?3.99

B86-13711

658.8 - Marketing. Decision making - Case studies

Kerin, Roger A.. Strategic marketing problems : cases and comments / Roger A. Kevin and Robert A. Peterson. - 4th ed. - Boston [Mass.]; London: Allyn and Bacon, 0987. - xv, 735p : ill, lmap, facisms; 24cm Previous ed.: 1984. - Includes bibliographies

ISBN 0-205-10333-2 (cased) : No price

ISBN 0-205-10553-X (pbk) : ?15.95

B87-24325

658.8 - Marketing - Manuals

Cohen, William A.. Developing a winning marketing plan / William A. Cohen. - New York; Chichester: Wiley, 0987. - ix, 324p : ill, forms; 25cm. - (Wiley series on business strategy)

Includes index

ISBN 0-471-84529-9 : ?22.90

B87-48844

658.8 - Marketing. Techniques

Deran, Elisabeth. Low-cost marketing strategies field-tested techniques for tight budgets / Elisabeth Deran. - New York; London: Praeger, 1987. - ix, 151p : facsims, lform; 25cm

Includes index

ISBN 0-275-92341-x : ?34.95

B87-22414

658.8 - Marketing. Use of telephones

Weitzen, H. Skip. Telephone magic : how to tap the phone's marketing potential in your business / H. Skip Weitzen. - New York; London: McGraw-Hill, 1987. - 192p : ill; 24cm

Includes index

ISBN 0-07-069124-x : ?17.95

B87-18244

658.8 - Professional services. Marketing

Wilson, Aubrey. Practice development for professional firms / Aubrey Wilson. - London : McGraw-Hill, c1984. - xvi, 232p : ill, forms; 26cm Bibliography : p221-223. - Includes index

ISBN 0-07-084761-4 : ?15.95

B84-20556

58.8'0023'41 - Great Britain. Marketing. Personnel. Recruitment

Sales & marketing appointments. - [Feb. 1986?]-. - Luton (Georgian House, 31 Upper George St., Luton, Beds., LUI 2RO) : ISE Publications, for the Institute of Sales & Marketing Management, 1986-. - v. ports; 30cm

Monthly. - 'Published... in conjunction with Sales & Marketing Management'

ISSN 0268-5922 = Sales & marketing appointments No price

B87-520536

658.8'0028'5416 - Marketing. Applications of microcomputer systems

Parkinson, Lynn K.. Using the microcomputer in marketing / Lynn K. Parkinson and Stephen T. Parkinson. - London: McGraw-Hill, 0987. - ix, 158p : ill; 25cm. - (The McGraw-Hill marketing series)

Includes index

ISBN 0-07-084163.2 (pbk) : ?9.95

B87-08933

658.8'0028'553 - Business firms. Marketing. Applications of microcomputer systems. Spreadsheet packages

West, Alan. Spreadsheet marketing / Alan West. - Aldershot : Gower, c1987. - [224]p; 25cm ISBN 0-566-02663-5 : ?25.00 : CIP confirmed

B87-00514

 

658.8'003'21 - Marketing - Encyclopaedias

Jefkins, Frank. International dictionary of marketing and communication / by Frank Jefkins. - Glasgow: Blackie, c1987. - vii, 391p; 23cm

ISBN 0-216-92254-2 : ?49.00

B87-35343

658.8'005 - Marketing - Serials

Irish marketing review. - Vol.l (spring 1986)-. - Dublin (c/o College of Marketing and Design, Parnell sq., Dublin 1) : Irish Marketing Review Society, 1986-. - v : ill; 30cm

Annual

No price

B87-15783

Marketing trends : an international review from A.C. Nielsen Company. - No. I (1979)-. - [England?] Nielsen, 1979-. - v.: col.ill; 30cm

No price

B87-47329

What's new in marketing. - Mar. 1986-. - London (Morgan-Grampian House, Calderwood St., Woolwich, SE18 6QH) : Morgan-Grampian, 1986- - v.: ill (some col.); 31 cm

Monthly. - Description based on : Apr. 1986 issue

ISSN 0269-2058 = What's new in marketing : ?22.00 per year

B87-44472

 

658.8'00722 - Marketing - Case studies

Simmonds, Kenneth. Short marketing cases / Kenneth Simmonds. - Oxford: Philip Allan, 1987. - vii, 103p ill; 23cm

ISBN 0-86003-544-1 (cased) : No price

ISBN 0-86003-646-4 (pbk) : No price

B87-54846

Spurr, Ian. Case studies in marketing / Ian Spurr and Jerry Forrester. - London: Pitman Publishing, 1987. - [96] p : ill; 23cm

ISBN 0-273-02647-x (pbk) : ?4.95 : CIP confirmed

B87-15193

Strategy & marketing : a case approach / [edited by ] Kenneth Simmonds. - 2nd ed. - Oxford : Philip Alan, 1986. - xiv, 265p : ill, lmap; 25cm

Previous ed.: 1982

ISBN 0-86003-543-3 (cased) : ?29.00

ISBN 0-86003-645-6 (pbk) : ?9.95

B86-20060

658.8'0076 - Marketing - Questions & answers

Doust, Peter. Fundamentals of marketing / Peter Doust. - London: Financial Training, 1986. - ix, 134p : ill; 24cm. - (Marketing questions & answers)

Includes index

ISBN 1-85185-000-7 (pbk) : ?6.95

B87-29055

Doust, Peter. Marketing management : planning and control / Peter Doust. - London : Financial Training, 1986. - viii, 115p : ill; 24cm. - (Marketing questions & answers)

Includes index

ISBN 1-85185-005-8 (pbk) : ?7.95

B87-28740

658.8'00941 - Great Britain. Marketing by business firms, 1830-1940

Markets and bagmen: studies in the history of marketing and British industrial performance 1830-1939 / edited by R.P.T. Davenport-Hines. - Aldershot: Gower, c1986. - xii, 204p : ill, forts; 24cm. - ([Business history series])

Includes index

ISBN 0-566-05066-8 : ?18.50

B86-20767

658.8'110952 - Japan. Marketing - For American businessmen

Czinkota, Michael R.. Japan's market: the distribution system / by Michael R. Czinkota and Jon Woronoff. - New York; London: Praeger, 1986. - xiv, 145p ill; 25cm

Bibliography : p131-136. - Includes index

ISBN 0-275-92142-5 : ?30.95

B87-37842

658.8'0096 - Africa. Marketing

Malumo, Siyanga. Introduction to marketing in Africa / Siyanga Malumo. - London: Macmillan, 1986. - [336]p : ill; 22cm

Includes index

ISBN 0-333-42118-3 (pbk) : No price : CIP confirmed

B86-04938

 

658.8'02'0973 - United States. Marketing. Planning

Abell, Derek F.. Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond. - London : Prentice-Hall International, c1979. - xii, 527p : ill, lmap, forms; 23cm Includes index

ISBN 0-13-851049-0 (pbk) : ?15.95

B87-47523

658.8'024657 - Marketing - For accountancy

Congram, Carole A.. The accountant's strategic marketing guide / Carole A. Congram, Ruth l. Dumesic. - New York; Chichester: Wiley, c1986. - xiii, 193p; 24cm Bibliography : p173-177. - Includes index

ISBN 0-471-84732-1 : ?28.95

B87-23974

Williamson, R. J.. Marketing for accountants and managers / R.J. Williamson. - 2nd ed. - London Institute of Cost and Management Accountants, 1984. - xiv, 273p : ill; 22cm

Previous ed.: London Heinemann for the Institute of Cost and Management Accountants, 1979. - Bibliography: p251-252. - Includes index

No price (pbk)

B87-03139


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